Articles and Resources
Articles and Resources
The following includes some of our top searched articles. You can also find more resources here.
Keys to Trade Show Success
Critical display design questions and seven exhibit and trade show marketing mistakes. Learn how you can avoid them. more »
Questions to Ask Display Design Candidates
Before the first design planning meeting, you need to choose an exhibit designer who will deliver the goods. Open communication will ensure you get an exhibit that is a 3-D representation of your company and not a structure with your logo tacked on. The result will be an exhibit that is a competitive weapon against your competition's plain vanilla displays. more »
Your Exhibit is an Extension of your Brand
An effective exhibit is one that can be recognized as your company without your logo appearing anywhere. That is perhaps the greatest challenge. We start there when we begin the architectural and emotional exploration your brand through three-dimensional marketing. more »
Tips for Creating Mailers that Generate Traffic
Many Seattle and Portland companies frustrated by low response rates from traditional direct mail turn to 3-D mailers as a panacea. Almost as many companies end up disappointed that the format didn't encourage a higher response rate. Before you blindly launch into direct mail's third dimension, consider the following tips and techniques. more »
The Importance of Color
Designs for trade shows, as I see it, is arguably the No. 1 determinant of whether a product-service-experience stands out - or does not, says business-management guru Tom Peters in his book, Tom Peters Essentials: Design. more »
Eco-Friendly Exhibiting
According to the U.S. Green Building Council, the market for eco-friendly or so-called "Green" building materials is burning hotter than fossil fuel in a Rust Belt factory, soaring from $800 million in 2000 to an estimated $20 billion in 2010. Helped by the declining price of environmentally-friendly materials and their increased availability, Green building is now laying a solid foundation in the exhibit world. more »
Green Materials for Trade Show Displays
Achieve green-built LEED standards and learn more about the environmentally responsible materials we can use to build your green exhibit. more »
Digital Signage Tips
Event and trade show professionals can take advantage of the power that digital signage offers. When designing your next trade show booth, think of incorporating flat-panel screens to make a big impact. Use the screens to grab attention and drive traffic to the booth. And once visitors arrive incorporate digital signage to keep them engaged. more »
Monitors: Rent or Purchase?
First, consider the costs of renting vs. buying. The upfront cost of purchasing a large screen monitor with a case is an immediate hit to your exhibit budget, and depending on the size of the \. more »
Video Can Bring Your Trade Show Exhibits to Life
More than ever, marketers have only a brief window of opportunity to attempt to capture the attention of potential customers. Humans are internally wired to notice movement, which makes video appealing. more »
Trade Show Lead Management
According to a study by the Center for Exhibition Industry Research (CEIR), 80 percent of leads generated on the trade show floor go unfulfilled. Essentially, eight out of every the leads you painstakingly collect at shows might just as well go directly into the trash along with 80 percent of your program's value. Learn how to change your odds. more »
12 Common Trade show Giveaway Blunders and Tips
Whether you call them promotional items, premiums, adcentives (advertising incentives), tchotchkes, or swag, exhibitors distribute pens, hats, T-shirts, and coffee mugs by the box full, hoping to get a return on their investment. But do they actually see any sort of ROI? more »
Shipping Myths and Hidden Fees
The following is a reprinted excerpt from an article by Candy Adams. Knowing your shipper and understanding the system will save you a lot of sleepless nights! Or just hire us and we’ll manage your shipping needs to meet your budget and your trade show deadlines. more »
Tips for Designing a Successful Trade Show Experience
Trade shows provide a great venue to meet new customers and get insight into your industry, but if you go to a show without a sound strategy, you'll see little return on your investment. Focus on the following key areas to make sure you succeed at your next show. more »
Keys to Successful Trade Show and Exhibit Marketing
Exhibit and trade show marketing is all about marketing your products or services to buyers at expositions, conferences, and trade shows. A successful exhibit marketing program will be rewarded with increased revenues, referrals, and industry networking. The goal is to understand how exhibit marketing differs from the other types of marketing. more »